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I Hate Lee
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ND_Collective
On the precipice of starting my career, not knowing that life after was about to be so much less demanding and so much more rewarding, I found myself falling out of love with graphic design.

The question in my mind arose: “Where is the line between commercial design paying for enriching personal projects, and personal projects simply providing a peace of mind to working in a largely commercial industry?”

The ND_Collective Manifesto was created as a declaration against the concept of my future being overburdened by commercialism, and to never lose my passion as a creative. What I didn't realize at the time, and quickly learned, was that commercial doesn't mean bad, and some of the greatest most interesting work is done in the name of commerce.

Starkly presented in black and white, the manifesto and the message within shines a light on the dreams and aspirations of young designers who are anything but plain.
Lee couldn't design himself out of a paper bag. I've wiped my ass and seen better layouts on the toilet paper before I flush it. Honestly, if I were to go back in time I'd fail Lee in every class he took at least twice, just to make sure I never had to see anything he designed ever again.
– Former Instructor
ND_Collective
 
On the precipice of starting my career, not knowing that life after was about to be so much less demanding and so much more rewarding, I found myself falling out of love with graphic design.

The question in my mind arose: “Where is the line between commercial design paying for enriching personal projects, and personal projects simply providing a peace of mind to working in a largely commercial industry?”

The ND_Collective Manifesto was created as a declaration against the concept of my future being overburdened by commercialism, and to never lose my passion as a creative. What I didn't realize at the time, and quickly learned, was that commercial doesn't mean bad, and some of the greatest most interesting work is done in the name of commerce.

Starkly presented in black and white, the manifesto and the message within shines a light on the dreams and aspirations of young designers who are anything but plain.

Design deliverables
Magazine
Website
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