Design deliverables
2015
Package Design
Branding
Brochure
Website
Branding
Brochure
Website
Studio
Indicate Design Groupe
Juniper Ridge
Creating wildcrafted, sustainably harvested, and exceptionally decadent fragrances, Juniper Ridge is just a different animal. Everything they make is handcrafted, and in the case of the final packaging design, right down to the lids of the cologne bottles.
The challenge with Juniper Ridge was designing a brand and packaging line that could match the uniqueness of the product, and the quirkiness of the team who makes it. We needed to create a brand that was rugged, high end, and most importantly, experimental. Their mission was bringing the essence of nature to the market, and ours was to help them do just that.
The challenge with Juniper Ridge was designing a brand and packaging line that could match the uniqueness of the product, and the quirkiness of the team who makes it. We needed to create a brand that was rugged, high end, and most importantly, experimental. Their mission was bringing the essence of nature to the market, and ours was to help them do just that.
“
One day at a meeting Lee showed up on time. It was the first and last time it ever happened. I'd say he will be late to his own funeral but nobody would go anyway so who cares if he's late.
Juniper Ridge
2015
Creating wildcrafted, sustainably harvested, and exceptionally decadent fragrances, Juniper Ridge is just a different animal. Everything they make is handcrafted, and in the case of the final packaging design, right down to the lids of the cologne bottles.
The challenge with Juniper Ridge was designing a brand and packaging line that could match the uniqueness of the product, and the quirkiness of the team who makes it. We needed to create a brand that was rugged, high end, and most importantly, experimental. Their mission was bringing the essence of nature to the market, and ours was to help them do just that.
The challenge with Juniper Ridge was designing a brand and packaging line that could match the uniqueness of the product, and the quirkiness of the team who makes it. We needed to create a brand that was rugged, high end, and most importantly, experimental. Their mission was bringing the essence of nature to the market, and ours was to help them do just that.
Design deliverables
Magazine
Website
Website
Designing the packaging
Working with a client willing to get their hands dirty payed dividends when it came to creating something truly wild. There was no way to wrap natures goodness without a personal touch, and a delicate attention to the little things.
Every label is stamped with a batch number, and every batch is just a little bit different from the one before it. Each product was named after the lands it was wild harvested from.
We discovered during a meeting that every excursion into the wilderness was photographed and documented with illustrations and watercolors in a notebook – this became the essence that the brand and packaging were built around.
Every label is stamped with a batch number, and every batch is just a little bit different from the one before it. Each product was named after the lands it was wild harvested from.
We discovered during a meeting that every excursion into the wilderness was photographed and documented with illustrations and watercolors in a notebook – this became the essence that the brand and packaging were built around.
Field Lab
Juniper Ridge even created a limited edition line called Field Lab. This was there experimental line that included one off products, unique concoctions, and pretty much whatever they set their mind too. These were of course came with custom hangtags, and sometimes bottles dipped in the earth itself.
Wilderness Perfumers Field Guide
A catalog that's as much a labor of love as it is a tribute to the process of wildharvesting fragrance ingredients.
Assembled by hand, the field guide takes customers through a harvest. Polaroids, notes, illustrations, and stickers were attached by paperclip, mirror the notebooks that Juniper Ridge took with them on each trek.
Assembled by hand, the field guide takes customers through a harvest. Polaroids, notes, illustrations, and stickers were attached by paperclip, mirror the notebooks that Juniper Ridge took with them on each trek.
“
One day at a meeting Lee showed up on time. It was the first and last time it ever happened. I'd say he will be late to his own funeral but nobody would go anyway so who cares if he's late.
Designing the packaging
Working with a client willing to get their hands dirty payed dividends when it came to creating something truly wild. There was no way to wrap natures goodness without a personal touch, and a delicate attention to the little things.
Every label is stamped with a batch number, and every batch is just a little bit different from the one before it. Each product was named after the lands it was wild harvested from.
We discovered during a meeting that every excursion into the wilderness was photographed and documented with illustrations and watercolors in a notebook – this became the essence that the brand and packaging were built around.
Every label is stamped with a batch number, and every batch is just a little bit different from the one before it. Each product was named after the lands it was wild harvested from.
We discovered during a meeting that every excursion into the wilderness was photographed and documented with illustrations and watercolors in a notebook – this became the essence that the brand and packaging were built around.
Field Lab
Juniper Ridge even created a limited edition line called Field Lab. This was there experimental line that included one off products, unique concoctions, and pretty much whatever they set their mind too. These were of course came with custom hangtags, and sometimes bottles dipped in the earth itself.
Wilderness Perfumers Field Guide
A catalog that's as much a labor of love as it is a tribute to the process of wildharvesting fragrance ingredients.
Assembled by hand, the field guide takes customers through a harvest. Polaroids, notes, illustrations, and stickers were attached by paperclip, mirror the notebooks that Juniper Ridge took with them on each trek.
Assembled by hand, the field guide takes customers through a harvest. Polaroids, notes, illustrations, and stickers were attached by paperclip, mirror the notebooks that Juniper Ridge took with them on each trek.